Back in early 2011, my then-editor at LA Weekly handed me a CD from a guy called Bei Ru and asked me if I wanted to do a story on him. Of course, I did. The CD, Little Armenia (L.A.) was gorgeous, made by samples of Armenian music, grounded in L.A. hip-hop. It immediately became one of my favorite L.A. albums. I felt an immediate connection to Bei Ru, we’re both Armenian-Americans from the Valley who were obviously influenced by our city’s always-awesome underground music scenes. The story remains one of my favorite assignments (it’s also one of the only articles that everyone in my family read) and Bei Ru is still one of my favorite local musicians.
Right now, Bei Ru is running a Kickstarter campaign to raise funds for his next album. It’s a more ambitious release in that he’s planning on working with other musicians and recording engineers. Because of that, he’s looking to raise $10,000. You know the Kickstarter drill by now: Bei Ru has to hit the goal by November 26 or he gets nothing. If you pledge, there are some really cool incentives, including Bei Ru releases, lots of limited edition art and even a 2-hour live Bei Ru gig at your house. Check out Bei Ru’s Kickstarter page for more info.